Smart floor washing machines, smart cooking machines, sparkling water machines, window cleaning robots... Have you ever used these small appliances? If you haven't used it, it means you are behind the times. In fact, there are many families in the "outdated" state in China. Not only are there few types and quantities of new small household appliances, but the penetration rate of traditional small household appliances is not very high. Statistics show that in developed countries and regions such as Europe, America and Japan, the average household has more than 30 small appliances, while the average household in my country has less than 10 small appliances.

 

Although the number of small household appliances owned by Chinese households is limited, in the eyes of industry insiders, this situation is not a bad thing - the low penetration rate means that there is still huge market growth potential and room for development. Benefiting from factors such as the increase in residents' disposable income, consumption upgrades to promote product updates, and the rapid development of e-commerce channels, it is expected that my country's small household appliance industry will maintain an average annual growth rate of 6% to 7% in the future. By 2026, my country's small household appliance industry market will The scale (excluding water purification) will reach 600 billion yuan. Considering that the small household appliance industry still has the characteristics of low threshold and high profit, and most categories are still in the initial stage of development, it can be expected that with the growth of consumer demand, the types and quantities of small household appliances will continue to increase, and the market size will continue to grow. Expansion, corporate profit margins will further increase.

 

However, the small home appliance market has a good development prospect and is full of opportunities, but not everyone who enters can make a fortune. If you want to get a piece of the cake in this field, you must have real skills. my country is a big manufacturer and exporter of small household appliances. In the past few years, especially after the outbreak of the new crown epidemic, my country has undertaken a large number of orders from the global market, which has also spawned many new small household appliance companies. However, with the end of the epidemic, the demand for small household appliances has returned to normal, and the epidemic has overdrawn the future market, causing the small household appliance industry to experience a cliff-like decline, and the market performance is sluggish. The "2022-2027 Prospect Forecast and Market Survey Research Report on China's Smart Small Appliance Industry" released by the China Research Industry Research Institute shows that the negative impact of the brutal growth of small household appliances in my country has made consumers less confident. Especially after the epidemic, the number of small home appliance brands has grown to tens of thousands, and the quality performance is uneven, ignoring people's requirements for the quality of small home appliances, resulting in poor user experience. At present, many companies in my country's small household appliance industry have serious product homogeneity, and the number of companies with high-end product design, research and development, and production capabilities is relatively small, and the overall level of the industry still needs to be improved.

 

Of course, there are also many companies that have acquired the ability to resist market changes and strong market competitiveness after being tempered by the market. They will gain more voice and dividend distribution opportunities in the next wave of market growth. Some experts believe that although the export volume of my country's small household appliances has experienced limited growth in the past two years, and sometimes even experienced negative growth, the export volume has always shown a growth trend. This shows that the structure of my country's small household appliances export products has changed. Change to "high quality and high price". The biggest contributors to "high quality and high price" are those innovative products with high technological content and high added value. Statistics show that the current average profit margin of my country's innovation-driven small household appliance industry has reached more than 20%, far exceeding the profit level of large household appliances.

 

 

As long as the market demand is identified, it is not difficult to innovate products. With the upgrading of consumers' quality of life and the iteration of home appliance technology, many small home appliances have been gradually eliminated by the market, but some small home appliances have created new desires for consumers through technological and functional innovation, thereby driving the growth of the industry. Electric fans are one of the representative types. At present, the domestic and export markets of electric fans are performing well, the key reason is the wide application of bladeless fan technology. The bladeless fan is also called air doubling machine, it can generate natural and continuous cool wind, because it has no blades, it will not cover dust or hurt children's inserted fingers. Now the bladeless fan has added designs such as air purification, humidification, and intelligent remote control, and its functions are far beyond that of ordinary fans. It is precisely because of many innovations that the sales price of bladeless fans has continued to increase, which has also driven the entire electric fan industry to achieve high-end.

 

Obviously, if a small home appliance company wants to carve out an extra piece of the market pie and innovate as actively as an electric fan company, it will undoubtedly have a handy knife. In fact, as far as market development trends and general laws are concerned, with the continuous emergence of new materials and new technologies, the cycle of product replacement is getting shorter and shorter. Innovation will inevitably become the key to enhancing the competitiveness of small household appliance companies, and can even direct the development of an industry. The cycle of life and death. If the small household appliance industry wants to develop healthier and more benign, it must adapt to the macro environment, find its own positioning, develop from extensive to refined, and create new needs and values.